Oh, good. Way to be, Americans.

The "Green" trend is on it's way out.

Good to know that American consumers have such small attention spans that when faced with more than one choice of green product, or, you know, having to use logical thinking to answer ethical questions in response to consumption, they simply opt out.

The need to simplify the green message has become obvious, she said, especially after the argument over Nalgene bottles, which are made of a strong, reusable plastic. As recently as last summer, the bottles, marketed to sports enthusiasts, were hailed as an alternative to disposable water bottles, which environmentalists say waste petroleum, both in their manufacture and their transport.

But some environmental groups and scientists raised concerns that polycarbonate plastic, used in the manufacture of some Nalgene bottles, baby bottles and the linings of tin cans, can leach bisphenol-a, an endocrine-disrupting chemical.

Because going back to chemically treated water stored in plastic bottles that you only use once is so much better.

Anyway, if you are not too busy being greened out and selling your bike to buy an SUV and putting your unreusable plastic shopping bags over the heads of endangered baby seals, check out Simple Steps, a good guide for practical environmentally-friendly living.